Indonesia · 2C E-commerce · Performance Media Buying

Scale Your 2C Brand with Paid Media

ScaleX LIMITED, a Hong Kong-registered performance marketing company operating in Indonesia, plans, buys and operates TikTok ad campaigns for consumer (2C) e-commerce brands — media budget, creative pipeline and performance analytics under one roof.

Hong Kong Registered · Operating in Indonesia 2C E-commerce Focus Primary Market: Indonesia

About SCALEX

Your Media Buying Partner for 2C E-commerce Brands

Founded in 2026 and registered in Hong Kong (CR No. 80452067), SCALEX LIMITED is a performance marketing company operating in Indonesia. We plan, buy and operate TikTok ad campaigns for consumer (2C) brands — across beauty, apparel, home, lifestyle and beyond — and take responsibility for the media budget, the creative pipeline and the performance numbers. Our primary market is Indonesia, where we serve 2C e-commerce brands through TikTok Shop and TikTok Ads.

Our Mission

To make 2C e-commerce growth measurable — so a consumer brand can put every media dollar to work on TikTok and know exactly what it returns.

Our Approach

Full-funnel media buying, not campaign admin. Budget, creative, bidding and post-campaign analysis stay with one team, measured on GMV and ROAS.

Our Coverage

Registered in Hong Kong SAR, operating in Indonesia. We run media for 2C e-commerce brands across Indonesia and Southeast Asia, with cross-border sourcing and supplier networks across Greater China.

5+
Years in Performance Marketing
100+
2C Brands Served
$5M+
Media Spend Under Management
1
HK Entity · Market: Indonesia

Contact

Get in touch with our team to discuss how SCALEX can help your 2C brand scale on TikTok Shop US.

AM
Account Manager
Available Mon–Fri, 9:00–18:00 HKT
+62 8776 3592 968
postmaster@scalexlimited.com

Services

Promotion, Media Buying & Performance

One team owns the 2C media plan end to end — budget, creative, bidding and the numbers behind it.

Media Buying & Campaign Operations

We run the ads, not just the account. Account structure, budget allocation, bidding cadence and daily optimisation for 2C brands on TikTok.

  • Account structure & budget allocation
  • Creative testing at scale (A/B)
  • Bidding, scaling & spend pacing
  • Cut-loss rules & daily optimisation

Creative & Content Production

Performance creative is the top lever on TikTok. We produce and iterate the assets that feed the media plan.

  • Short-form ad creative production
  • UGC sourcing & creator collaboration
  • LIVE commerce scripts & run-of-show
  • Weekly creative iteration pipeline

Performance Analytics & Optimization

Every media decision is backed by numbers: GMV, ROAS and CPA from ad set to creative, reported on a single dashboard.

  • GMV / ROAS / CPA unified dashboards
  • Creative-level attribution
  • Structured A/B testing framework
  • Incrementality & cohort analysis

Verticals We Run Media For

Comprehensive 2C e-commerce — we cover every consumer vertical, not just one.

Beauty & Personal Care

Skincare, makeup, hair care — high-velocity 2C repeat purchase.

Apparel & Accessories

DTC fashion, jewelry, bags — short-video driven 2C discovery.

Home & Lifestyle

Home goods, kitchen, decor — considered 2C purchases.

Cross-Border 2C

CN/HK suppliers → Indonesian 2C end-consumers, media run from Hong Kong.

Legal

Privacy Policy

Last updated: September 2026

SCALEX LIMITED ("we", "our", or "us") operates the website www.scalexlimited.com and provides performance marketing and media buying services to 2C e-commerce consumer brands from our Hong Kong SAR office (collectively, the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

1. Information We Collect

We collect the following types of information to provide and improve our Service:

  • Account Information: Name, email address, company name, job title, phone number when you sign up, request a demo or contact us.
  • Usage Data: Pages visited, features used, time spent, IP address, browser type and version, device identifiers.
  • Advertising & Commerce Data: When you connect a TikTok ad account or authorize us on your behalf, we collect advertising performance data — including impressions, clicks, conversions, spend, CTR, CVR, ROAS, GMV and order volume — that you authorize.
  • Cookies: We use cookies and similar tracking technologies to monitor activity on our Service and store certain information.

2. How We Use Your Information

SCALEX LIMITED uses collected data for the following purposes:

  • To provide, maintain, and improve the Service.
  • To notify you about changes to the Service.
  • To provide customer support and respond to inquiries.
  • To monitor usage of the Service and detect, prevent, and address technical issues.
  • To deliver relevant content (with your consent).
  • To comply with legal obligations under Hong Kong law.

3. Data Sharing & Disclosure

We do not sell your personal data. We may share information with:

  • Service Providers: Third-party vendors that help us operate the Service (cloud hosting, payment processing, email delivery, TikTok Ads API access), bound by confidentiality obligations.
  • Legal Requirements: If required by law, court order, or valid request from a public authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

4. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Advertising and commerce performance data is retained for up to 26 months unless you request earlier deletion.

5. Your Rights

Depending on your location, you may have the right to access, correct, delete, or restrict processing of your personal data. To exercise these rights, contact us at postmaster@scalexlimited.com.

6. Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS 1.3), encryption at rest (AES-256), access controls, and regular security audits.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including Hong Kong SAR and the United States. We ensure appropriate safeguards are in place for such transfers.

8. Children's Privacy

Our Service is not directed to anyone under the age of 18. We do not knowingly collect personal data from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at postmaster@scalexlimited.com.

Legal

Terms of Service

Last updated: September 2026

These Terms of Service ("Terms") govern your access to and use of the SCALEX platform and related performance marketing and media buying services operated by SCALEX LIMITED ("SCALEX", "we", "us"). By accessing or using the Service, you agree to be bound by these Terms.

1. Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding agreement to use the Service. By using the Service, you represent and warrant that you meet these requirements.

2. Account Registration

To access certain features, you must register for an account. You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate. You are responsible for safeguarding your account credentials.

3. License & Acceptable Use

Subject to your compliance with these Terms, SCALEX grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes. You agree not to:

  • Reverse engineer, decompile, or attempt to extract the source code of the Service.
  • Use the Service to violate any applicable law or regulation.
  • Interfere with or disrupt the integrity or performance of the Service.
  • Access the Service through automated means (bots, scrapers) without our prior written consent.
  • Resell, sublicense, or redistribute the Service without our prior written consent.

4. Third-Party Integrations

The Service integrates with third-party platforms (including TikTok Ads, TikTok Shop, third-party logistics providers, and payment processors). Your use of these third-party services is governed by their respective terms. SCALEX is not responsible for the availability, accuracy, or content of any third-party service.

5. Fees & Payment

Certain features of the Service are provided on a subscription or commission basis. By subscribing or authorizing commissions, you agree to pay the applicable fees as described on our pricing page. Fees are non-refundable except as required by law or as expressly stated in our Refund Policy.

6. Intellectual Property

The Service and all related content, features, and functionality are owned by SCALEX LIMITED and are protected by international copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, or create derivative works without our prior written consent.

7. Termination

We may suspend or terminate your access to the Service at any time, with or without cause, upon notice. You may terminate your account at any time by contacting us. Upon termination, your right to use the Service will immediately cease.

8. Disclaimer of Warranties

The Service is provided on an "as is" and "as available" basis. SCALEX expressly disclaims all warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement.

9. Limitation of Liability

To the maximum extent permitted by law, SCALEX shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Service.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of Hong Kong SAR. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of Hong Kong SAR.

11. Changes to These Terms

We may modify these Terms at any time. If we make material changes, we will notify you by email or through the Service. Your continued use of the Service after such notice constitutes your acceptance of the new Terms.

12. Contact

For questions about these Terms, contact postmaster@scalexlimited.com.

Get in Touch

Contact SCALEX LIMITED

Whether you are launching your first 2C product line in Indonesia or scaling an existing one, we're here to help.

Company
SCALEX LIMITED
Hong Kong incorporated company (CR No. 80452067)
Operating Market
Indonesia
registered entity: Hong Kong SAR (CR No. 80452067)
Registered Address
RM NO.15, UNIT 603, 6TH FLOOR,
SUNBEAM CENTRE, NO. 27 SHING YIP STREET,
KWUN TONG, HONG KONG
Business Registration
BR No. 80452067-000-05-26-A
Business Classification
Marketplace e-commerce / Comprehensive 2C
Contact Person
Account Manager
Mon–Fri, 9:00–18:00 HKT
+62 8776 3592 968
postmaster@scalexlimited.com

Send us a message

We typically respond within 1 business day.

Support Hours

Monday – Friday: 9:00 – 18:00 HKT (US business hours overlap)

Weekend: Email only (24h response)

Urgent: Response within 4 business hours

Markets We Serve

Primary market: Indonesia (TikTok Shop Indonesia / Tokopedia)

Registered entity: Hong Kong SAR

Cross-border sourcing: Greater China for 2C brands

Common Inquiries

Quick answers to the questions we hear most often from 2C e-commerce brands.

▸ How do I get started?

Tell us your 2C brand, target category and current monthly media spend — we'll respond with a tailored media plan within 1 business day.

▸ What's the minimum ad spend?

We typically work with 2C brands already spending USD 20,000+/month equivalent on TikTok Ads. Brands with a credible plan to reach that within 90 days are also welcome.

▸ Do you run ads only, or the store too?

Media buying and campaign operations are our core. We also cover creative production and performance reporting, so one team owns the media budget and the numbers.

▸ Existing client support?

Current clients: reach your Account Manager directly via the email you were onboarded with, or use the message form above.